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In the influencer world, Black female creators see their work co-opted without credit or apology. Kylie Jarrett, Ph.D., a scholar of media studies, refers to women content creators as "digital housewives," which is fitting because they often earn the same salary as stay-at-home moms: $0. Some of the most exploited people of all are Black women and girls who create content, then watch it get appropriated and monetized by others. They were eventually invited on the show via Zoom — but only after, you guessed it, social media outcry . The experience is so common among Black creators that in the summer of 2021, they went on strike to protest the practice of appropriating their work .
Persons: Kara Alaimo, , Brittany Ashley, Ashley, cheekily, waitressing, BuzzFeed, Andrea Romo, Snapchat, Katie Feeney, Instagram, Kylie Jarrett, Mark Zuckerberg, Zuck, Jalaiah Harmon, Charli D'Amelio, Kourtney Kardashian, Jalaiah, influencers, TikTokers, Jalaiah wasn't, Jimmy Fallon, Addison Rae, Cardi, Mya Nicole, Chris Cotter, Rae, Mya, Elle, Chris, could've, Cornell, Brooke Erin Duffy Organizations: Women, Service, Globe, West Hollywood, YouTube, Facebook, Influencer, New York Times, NBA Locations: Eveleigh, West, Lowe's, Maryland, United States, Georgia
Read previewSnap's invite-only creator program was a buzzy topic of conversation last year in the influencer industry. The program, known as Snap Stars, gained initial popularity for its lucrative paydays based on its stories ad-revenue-sharing model. But these payouts aren't the only way Snap Stars can make money. For instance, online travel agency Priceline was among the first brands to work with Snapchat creators through the Snap Star Collab Studio program early last year. The Snap Star Collab Studio program is similar to TikTok's creator marketplace where brands can pitch creators directly.
Persons: , Priceline, influencer Mia Finney, she's, Finney, Chantel Jeffries, Jeffries, Katie Feeney, Katie Austin, Kohl's Organizations: Service, Business, UCLA, US Navy, L'Oreal, NYX, Penn State, Comcast, Kohl's Locations: Los Angeles, Austin
Here's how creators make money on Snapchat and manage their schedules. There are several ways Snapchat creators are making money. She soon began publishing several branded stories a month before striking gold in late 2017, when Snapchat announced Lens Studio, which lets Snapchat creators develop AR lenses for free. Here's our coverage on how Snapchat creators make money and manage their time. How much Snapchat creators earn from Spotlight and how they do it:How to make money from Snapchat lenses:How Snapchat creators juggle the demands of their busy schedules:
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